Johan Andersson, CEO
Johan Andersson is CEO of Elforum in Gothenburg. It was formed at the end of 2018 with four employees and has rapidly expanded to its current sales of approximately SEK 55 million. The company conducts electrical installations for industry, offices and commercial properties, as well as data networks. The customers are primarily contracting companies, property management companies and insurance companies.
– We had been contacted for a few years by company brokers on the lookout. They always represented large companies that were controlled from the top and whose concept was to impose their ideas and systems. But that’s not what we wanted, so it didn’t happen. But when I met Novedo in April 2020, everything felt right. We were going to be allowed to run things ourselves and that is also what has actually happened.
– Novedo felt serious from the very beginning. They were straight-talking and I immediately had a sense of trust. Otherwise, nothing would have come of it.
– What attracted us was the ability to continue business as usual, but with bigger muscle behind us.” The employee have reacted very positively.
Another key factor in the decision to sell was the IPO.
– Yes, it’s very exciting to be involved in something like this. We couldn’t have imagined this when we started Elforum in 2018.
What attracted us was the ability to continue business as usual, but with bigger muscle behind us.